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The NY Games Conference opened with a very informative view from the top of the industry.
Not surprisingly, a decent amount of the conversation focused on the variety of platforms where games can be developed. While clear that much of the gaming market is headed towards mobile, other platforms came up in the conversation as well.
David Grijns of Avalanche said the most important thing is to focus on what you know. Avalanche focuses on exploratory sandbox games, and is excited about the performance improvements of consoles which will continue to lead the way for more complex games.
Dan Porter of Zynga/OMGPOP spoke of the ability of mobile games to connect people, since that is what the phone is all about.
Several panelists, including Anders Lindeberg at Rovio, spoke of the risks of focusing on only one platform for distribution. Rovio blazed the trail in terms of leveraging their strong awareness of Angry Birds to monetize through branded products and even experiences such as theme parks in China.
One thing that everyone seemed to agree on is that the quality of the user experience is the most important area of focus. As Matthew Evans from Nickelodeon said ??it?s better to come out with fewer, better quality games, than a lot of games where you haven?t put in that extra 20 percent effort.
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The State of the Games Industry ? View From The Top
Industry leaders discuss the current state of the games industry as the business continues its transition towards a digital future. What does it take to make a successful game these days across platforms? What emerging gaming platforms will be the most important in the years to come? How do you make money in this more and more complicated gaming universe with new digital platforms competing with the time and pocketbooks of consumers?
Panelists: Dan Porter, GM, New York, Zynga Lisa Marino, CEO, RockYou Steve Youngwood, EVP and General Manager, Digital, Nickelodeon Anders Lindeberg, Head of Investor Relations, Rovio David Grijns, General Manager, Avalanche Studios Moderator: Mark Friedler, Games, Internet Media, Advertising & Sales Executive, Worlds and Games, LLC
Source: http://www.dmwmedia.com/news/2012/09/06/top-gaming-execs-agree-create-a-complete-experience
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