When it comes to optimizing a small business website for search, one of the hardest aspects to tackle is link building.? this is unfortunate, because it?s a critical component of being #1 for any competitive keyword.? It?s a fact, if you are competing in a competitive market, you have to have links.
Many small businesses can?t afford to hire someone to build links either, because a qualified link-builder that abides by the best practices set forth by the major search engines can cost thousands of dollars per month.? while the ROI has been proven on SEO, most small businesses cannot absorb the initial costs of a professionally planned link building program.
But fear not!? I?m hear to help small businesses with some basic tips for building links.
Tip 1: Local Citations
Citations are mentions of a piece of information.? And frequently where there is a local business citation, there is a link pointing to a website.? By analyzing the presence of your competitor?s phone numbers across search engines, you can identify opportunities unique to your common industry.
Source: http://ontolo.com/blog/phone-number-co-citation-analysis-local-link-builders
Tip 2:? Guest Blog
You know your industry well.? Guest blogging is an opportunity to provide your expert voice on the subject to any number of content providers willing to post it on their site.? It?s a win-win.? You get a link and more brand recognition, they get quality content for their website.? Visit http://www.myblogguest.com to get started, there?s a wealth of opportunity in this forum.
Source: http://myblogguest.com/
Tip 3: Get Social
Whether you like it or not, social is the future of communication and collaboration.? Google has announced that they plan on including social signals as ranking factors in their core ranking algorithm.? Although Google is somewhat vague on how social signals count, links from social media can show up on other peoples search engine results.
What this means to you, as a small business, is that you need to set up as many social profiles as you can, and engage when possible.? this doesn?t have to be a lot of work.? there are many utilities that will link your social profiles together so one update will be distributed to all of your properties.? consider http://www.hootsuite.com for this capability.
Conclusion
There are a lot of link building opportunities unique to your specialized industry.? If you have any tips, feel free to share them.? If you have any questions or are having difficulty building links let us know!
Link Building Tips for Small Business
Source: http://www.seo-diensten.nl/linkbuilding/link-building-tips-for-small-business/
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