Ad.ly In Play As Social Sites Look For Celebrity Connections

Ad.ly is an advertising platform that pairs advertisers with celebrities. For $1,000 to $200,000, an advertiser can get one of a thousand celebrities to publish a sponsored message, usually on Twitter. The company has raised $5.5 million, has sixteen employees, and has sold 26,000 paid endorsements in the last year and a half. The company occasionally pops up in the news. They were banned from Facebook, for example, and they were right in the middle of the whole Charlie Sheen is now on Twitter thing. But for the most part, Ad.ly has been quietly operating out of their Beverly Hills headquarters without a ton of notice in the tech press circles. But suddenly there's a lot of interest in them. And multiple sources have told us that a handful of companies are looking to buy Ad.ly.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/8cCgfV7afqo/

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